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What is digital marketing? Digital marketing, also called on-line marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it\'s digital marketing. ¿Qué es el Marketing Digital ama? Según la AMA (Asociación Americana de Marketing), la mercadotecnia es una función de la orga