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1. Find Your Specialty and Define Your Target Audience Before plunging into podcasting, it's vital to pinpoint your niche and define your target audience. What topics are you passionate about? What expertise or expertise can you bring to the table? By narrowing down your concentration, you can attract a certain audience that shares your passions. This will make it less complicated to create material that resonates with your listeners and allures potential sponsors. 2. Invest in