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In recent years, there has been a noticeable shift in the candle market towards earthy scents. These candles, often infused with natural ingredients like wood, herbs, and spices, have become increasingly popular among consumers looking for a more grounded and calming sensory experience. Here, we explore the reasons behind the rise of earthy scented candles and why this trend is likely here to stay. The Appeal of Earthy Scents One of the main reasons for the popularity of ear