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https://medium.com/@dv_77720
Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. PPC drives traffic to your website by paying a publisher every time your ad is clicked. Being able to pivot or adjust the strategy along the way is highly beneficial because it prevents you from having to start over completely. You can measure exactly how many people viewed the page it’s on, and you can use a form to collect the contact information of those who downloaded it. In conversations with marketers and business ow

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