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Music marketing is a necessary element of the music industry, as it plays an essential function in promoting and offering music to a target market. Effective music marketing assists artists and record labels to develop a strong brand, increase their fan base, and eventually generate revenue. It involves producing and implementing strategies to reach and engage with potential fans, in addition to keeping relationships with existing ones. Music marketing also includes various marketing activities such as advertising, public relations, social media, and live oc
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