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Introduction In the digital age, search terms play a important role in structuring how we discover information in the digital world. Whether you are aiming to improve your SEO efforts, understanding the importance of a keyword is pivotal. This article will unpack how you can leverage your understanding of keywords to achieve desired results. Why Keywords Matter Understanding Keywords At their core, key phrases are the foundation of any information discovery experience. They reflect what searchers are interested in. For instance, the keyword “best laptops under $1000