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Introduction In today's rapidly evolving world, digital marketing has transformed into an essential component for companies looking to connect to a broader base. Grasping the principles behind online marketing strategies equips businesses to attain significant edge in the market. Body Content 1. The Basics of Digital Marketing At its foundation, digital marketing entails using online platforms to advertise products and connect with clients. Basic elements include: Search Engine Optimization (SEO): SEO involves enhancing a website’s ranking on search engines.