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Introduction Optimizing your SEO efforts can significantly improve your engagement levels. Whether you're developing a marketing plan or enhancing your online strategy, the most effective use of keywords can be a game-changer. 1. Understanding the Basics of Keywords The term "keyword" is the cornerstone of SEO. In essence, it is a term that people type in Google to discover answers. Examples: Single-word keywords: “Vacation”. Long-tail keywords: Phrases like “Affordable vacation spots in Eur