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Introduction In the ever-evolving world of digital marketing, keywords play a critical role in connecting your website to the targeted audience. Proper understanding and usage of search phrases can boost your visibility on search engines like Google, increase organic traffic, and ultimately drive more conversions. In this comprehensive article, let’s explore the best practices for mastering keyword optimization. What Are Keywords? Keywords are the specific phrases that represent the content of your blog. For example, if you run a blog about pastries, terms like "ea