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Introduction In today’s digital age, mastering key terms has become vital for visibility. This article explains the critical aspects of using keywords effectively to drive traffic online. Key Sections 1. What Are and Why Are They Important? Keywords are the search terms that represent what content on the online platform is about. When used strategically, they: - Boost SEO scores. - Attract specific audiences. - Enable platforms to index your content accurately. For example, if you own a bakery, keywords like “best cupcakes in [city