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Starting a local company comes with numerous challenges, and targeted marketing is crucial to reaching your goals. The following roadmap outlines how to establish a strategic marketing plan tailored for small businesses. ________________________________________ Step 1: Research Your Market and Audience Dive Into Market Research Effective campaigns begins with a deep understanding of your industry. Leverage tools like Statista to gather data and understand your competition. Know Your Customers Every strategy depends on understanding your customers. Create buyer pers