https://www.selleckchem.com/pr....oducts/BMS-790052.ht
This article deals with exploratory research with the objective of analyzing the discourse of the Family Health Strategy (ESF) logo in the light of the concept of the contemporary family. The analysis was made using the "Semiolinguistic" theory of Patrick Charaudeau of the French School of Discourse. The result revealed a discursive framework with important restrictions regarding the act of language as the monologue aspect of the process and a subject of non-institutional speech constituted by the advertising agent hired by the Minis
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