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Mystery Boxes Boost Sales and Engagement For E-Commerce Businesses Mystery boxes are an excellent way to cultivate curiosity. They're also a great way to promote collaboration and create a sense of community. They are also a great way to engage customers and increase sales. Certain mystery box companies mix items that have previously appeared in subscription boxes with brand new ones to create a sense of excitement and anticipation for their subscribers. This can boost the value of the items in the box. The
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