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the government and business decision-makers, enterprises, and investors in the tourism sector. On the basis of stimulus-organism-response (SOR) theory, this study extends the work of Lee and Kwon by examining the concept of perceived usefulness as a mediator between emotional interaction (familiarity and intimacy) and purchase intention. The consumer purchase decision model, in which product type plays a moderating role in the linking mechanism, is also explored. We proposed a consumer purchase decision model, and empirically examined it
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