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Introduction In today's technology-driven world, online advertising has become a essential part of business plans. With the advent of the web and social networks, brands are aiming to leverage digital tools to enhance their audience engagement. This article sheds light on the key aspects of online marketing that can drive your business toward success. Body Content Understanding the Basics of Digital Marketing At its heart, digital marketing involves all marketing efforts that utilize computing technologies and the internet. Mediums such as SEO tools, social me