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In today's fast-paced business landscape, the lines between marketing and sales are becoming increasingly blurred. No longer can these two vital functions operate in silos; the synergy between them is essential for driving growth and fostering long-term customer relationships. Understanding the convergence of these disciplines not only enhances communication but also boosts the overall effectiveness of strategies aimed at attracting and retaining customers. At its core, the collaboration between marketing and sales is about creating a seamless journey for potenti