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Why Mystery Boxes Are a Popular Marketing Strategy The mystery box is a great way to break the ice and encourages curiosity and unity, as well as deeper connections between participants. teaches participants to be open to new experiences and challenges them to step out of their comfort zone. Mystery box sellers should be honest with their customers about the value and contents of their products. This will help buyers avoid disappointment or unethical practices. They can create a sense surprise Mystery boxes are po
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