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The online presence of businesses today is crucial to their success. Moreover, search engines like Google play a vital role in maximizing your online visibility. The most popular search engine in the world processes over 56 billion searches per day. If you want your website to be found by potential customers, you will need to rank higher on Google. In order to rank higher on Google, you must work hard. In order to achieve it, you need a comprehensive strategy that combines on-page, on-page optimization, and off-page optimization. This article discusses some effective