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Introduction In today's rapidly-evolving digital era, companies must grasp the importance of digital marketing tactics to stay ahead. Whether you're a startup or an veteran brand, understanding how digital marketing functions is essential for success. Body Content 1. Digital Marketing Basics Digital marketing includes various practices that help companies reach their desired demographic online. This includes everything from search engine optimization and content marketing to SMM and pay-per-click strategies. The aim is to increase online visibility and interaction wi