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Introduction In today's fast-paced digital world, the term digital marketing holds immense importance. As companies endeavour to grow their reach, mastering the art of digital marketing becomes crucial. This multi-faceted field entails an array of activities designed to promote products using the internet. Let's examine why online promotion is essential in this era. Body Content 1. The Shifting Nature of Consumer Behavior Consumer behavior has transformed drastically over the last decade, with more individuals turning to online mediums fo