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Introduction In the contemporary business environment, understanding the essence of digital marketing is critical. With the broad use of the internet, companies are moving from conventional marketing methods to innovative internet-based strategies. This guide aims to offer a clear overview of digital marketing. Body Content 1. The Fundamentals of Digital Marketing Digital marketing encompasses a range of strategies aimed at showcasing products or services through digital mediums. entails search engine optimization (SEO), social media marketing, email marketing, and co