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Plus, we'll share emerging trends according to experts, so you're prepared for what's to come. Another heavy influence on funnel marketing theory is educator and philosopher John Dewey’s buying decision process developed in 1910. While sharing a few stages with AIDA, Dewey’s process also provides a more extensive look into the mentality of buyers when making a purchase. Like AIDA, these individual phases should be matched with content that attracts attention and converts leads into sales. Takeaways and next steps Enterprise sales involve selling products
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