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Why Mystery Boxes Are a Popular Marketing Strategy The mystery box game is an icebreaker that encourages curiosity, unity, and deeper connections among participants. It also encourages participants to be open to trying new things and to take a step outside of their comfort zones. Sellers of mystery boxes need to be open about the contents and worth of their products. This helps buyers avoid disappointments or unprofessional practices. They create a sense of surprise Mystery boxes appeal to consu
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