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What is digital marketing? Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only e-mail, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it\'s digital marketing. ¿Qué es el Marketing Digital ama? Conforme la AMA (Asociación Americana de Marketing), el marketing es una función de la organ