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Introduction In today’s Internet-driven society, understanding critical phrases has become essential for visibility. This article breaks down the ins and outs of using keywords intelligently to drive traffic online. Key Sections 1. What Are Keywords and Why Are They Important? At their core, keywords are the language people use to search for information on search engines. When used strategically, they: - Enhance SEO performance. - Attract relevant audiences. - Help search engines to rank your content optimally. For example, if you own a bakery, phrases such as “ar