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Chanel announcing 27-year-old actor Timothée Chalamet as the brand new brand ambassador for its bestselling Bleu de Chanel is a testomony to the brand’s curiosity in capturing a rising, youthful audience. On high of digital innovations, Gucci banks on its elevation technique, with a give consideration to the wealthiest consumers. In April 2023, Gucci launched its world’s first Gucci Salon store—a by-appointment-only ultra-luxury boutique for VIP clients—on Melrose Avenue, Los