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In today's fast-paced digital world, businesses must evolve to leverage digital marketing strategies effectively. Whether you're a rookie or an experienced marketer, understanding how to excel at digital marketing can elevate your professional growth. Understanding Digital Marketing Digital marketing encompasses various techniques that help brands to connect with their target market online. This includes SEO, Pay-Per-Click advertising, email marketing, and SOCIAL MEDIA. Exploring the Core Strategies 1. Search Engine Optimization (SEO