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The goal of most advertising would be attract new customers. Once someone becomes a customer, they don't respond to it advertising again. But you can use different (and cheaper) advertising to create additional sales from themselves. Items that lack certain qualities can be ruined by attempts to engrave them. Many items today are not solid metal but are cast a great inexpensive alloy and plated finish. In can survive some engraving processes but usually than not than not the plating will peal or allow corrosion underneath the engraving causing severe problems down
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