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Introduction Understanding the role of a keyword in digital marketing is essential for professionals aiming to enhance their online presence. acts as a roadmap that aligns your idea with the consumer’s intent. This article will simplify how to appropriately work with keywords while offering practical tips to leverage their potential. Body Content What is a Keyword and Why Does It Matter? A key phrase is a specific word or group of words that readers input into search engines to discover relevant information. For instance, if someone sea