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Introduction In today's modern world, the term Digital Marketing has become a buzzword for businesses, entrepreneurs, and individuals alike. As more consumers shift their focus to online platforms, adopting digital marketing has never been more important. Whether 're a novice or someone looking to refine your knowledge, this article will help you navigate the key principles of digital marketing. The Fundamentals of Digital Marketing 1. What is Digital Marketing? Digital Marketing refers to the tactics used to promote brands using online platf