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In today's hectic and extremely competitive service landscape, digital marketing has become a vital tool for companies of all sizes. With the rise of the internet and the increasing usage of mobile devices, consumers are now more linked than ever previously. implies that organizations need to have a strong online presence in order to reach and engage with their target audience. Digital marketing permits services to do just that, by leveraging different online channels such as social media, search engines, email, and websites to promote their products