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Using Mystery Boxes to Build Customer Loyalty and Create Brand Awareness Mystery boxes are an effective way to boost sales and boost the buzz around your brand. However they can be a risky strategy if they are not handled appropriately. Be sure to have a plan in place prior to selling these items. The Mystery Box icebreaker encourages the participants to share their personal stories and experiences that relate to the items they choose from the mystery box. It also aids in developing empathy and im
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