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Introduction In today's online age, the concept of online marketing has become key to the success of companies across the globe. As more customers turn to online platforms, understanding digital marketing and its impact on the economy is vital. This article will shed light on the myriad strategies digital marketing affects businesses and the entire economy. The Fundamentals of Digital Marketing Digital marketing includes a broad range of techniques aimed at promote offerings through digital channels. Core elements of internet marketing include SEO strategies, content