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Today, businesses can't succeed without an online presence. Search engines like Google play an important role when it comes to online visibility. 's no surprise that Google is the most popular search engine in the world. It processes more than 56 billion searches every day. Therefore, you need a higher ranking on Google for your website to be discovered by potential customers. The process of ranking higher on Google is not easy. Optimization involves a combination of technical, on-page, and off-page strategies. Here are some strategies that will help you rank higher