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How Online Mystery Box Marketing Can Help E-Commerce Brands Drive Sales Mystery boxes are a fun and engaging way to discover products. This marketing strategy is effective because consumers are enticed by the allure of surprises and the chance of receiving products with a high value. However, buyers can be disappointed when they receive a poor or poor quality products. This is mainly due to unprofessional business practices and fraud. Selection of products that are curated A carefully selected product range can create excitement and anticipati
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