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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box is a fantastic way to draw an audience into a story that will take some time to come to a conclusion. JJ Abrams has used this technique frequently in his films. This was clearly demonstrated in his film Lost. He asked the audience questions would not be answered, and then held on to their interest for years. They offer a curated selection of products Mystery boxes are a burgeoning trend in online shopping. They have captured the attention of consume
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