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Using Mystery Boxes to Build Customer Loyalty and Create Brand Awareness Mystery boxes can be an effective way to boost sales and boost the buzz around your brand. If not handled correctly the use of mystery boxes could be a risky business strategy. Be sure to have a plan in place prior to selling these products. The Mystery Box icebreaker encourages participants to share stories and personal experiences related to the items they choose from the box. It also helps to build empathy and strengthen interpersonal skills. The element of surprise Mys