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Why Mystery Boxes Are a Hot Trend in Online E-Commerce Mystery boxes are an increasing trend in e-commerce, and are capturing the attention of shoppers all over the world. These carefully designed boxes packed with surprise goodies are popular on platforms like TikTok or YouTube, where videos such as The Royalty Family's video have received over 4.6 millions views. The drawback of mystery box shopping is that buyers might be disappointed if they receive poor-quality or unsuitable products. In these c
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