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Search Engine Optimization (SEO) is the process of ensuring that a website or webpage appears prominently in search engine results pages when relevant search terms are entered. It is a fundamental part of digital marketing, and if done correctly can result in higher visibility, clicks, traffic, authority, conversions and sales. SEO is a complex and constantly evolving process. It requires both technical skills and an understanding of how users interact with websites. Search engines use a variety of complex algorithms to sort and ran