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Introduction In the modern era of digital marketing, keywords play a pivotal role in engaging with an audience. Knowing how to leverage a keyword correctly is the key of Search Engine Optimization. This article will explain how to write an engaging article that is not only SEO-friendly but also useful for readers. Crafting an SEO-Friendly Article Around a Keyword 1. Understanding the Keyword and Its Relevance The initial step in writing a keyword-focused article is to understand what the keyword represents. For instance, if your keyword is "e-marketing," y