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Introduction Whether you are a digital marketer or entrepreneur, knowing how to optimize keywords can make or break your online presence. This article breaks down the ins and outs of using keywords intelligently to drive traffic online. Key Sections 1. What Are and Why Are They Important? At their core, keywords are the language people use to search for information on search engines. When used strategically, they: - Enhance SEO ranking. - Attract relevant audiences. - Enable platforms to rank your content optimally. For example, if you own a bakery, keywo