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To ensure that your content engages and converts users, it’s important to invest in an on-page SEO strategy. An organic content marketing strategy is only a portion of the story. It’s just as important to implement non-organic plays, such as paid advertising. This shows search engines that those pages are highly important, since we’ve made them accessible directly from our top menu. Next, identify how well your hard elements support one another and where changes could improve their interaction. Include long-tail keywords with high purchase intent in your