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Introduction Understanding the role of a keyword in digital marketing is vital for professionals aiming to boost their online presence. A keyword acts as a signpost that aligns your idea with the user’s needs. This article will break down how to appropriately work with keywords while offering helpful strategies to harness their potential. Body Content What is a Keyword and Why Does It Matter? A search query is a focused word or group of words that readers enter into search engines to discover relevant information. For instance, if someone searches for
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