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It is critical for businesses to have an online presence in today's digital world. Search engines like Google play a key role in online visibility. Its popularity makes it the world's most popular search engine, processing over 56 billion searches per day. The more visible your website is on Google, the more likely it is to be discovered by potential customers. It is not easy to rank higher on Google. On-page, off-page, and technical optimization must all be part of a holistic strategy. This article discusses some effective Google ranking strategies. Conduct Keyword