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Today, businesses can't succeed without an online presence. In terms of online visibility, Google plays a crucial role. As the world's most popular search engine, Google processes more than 56 billion searches every day. Having means potential customers will be able to find your website. It is not easy to rank higher on Google. On-page, off-page, and technical optimization must all be part of a holistic strategy. Here are some effective SEO strategies for boosting your Google ranking. Conduct Keyword Research Any SEO strategy must begin with keyword research. Search