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Introduction In today's fast-paced world, online promotion has transformed into an crucial component for companies looking to engage with a global base. Mastering the principles behind online marketing strategies enables businesses to attain significant edge within their industry. Body Content 1. The Basics of Digital Marketing At its foundation, digital marketing covers leveraging online platforms to market products and engage with customers. Essential components include: Search Engine Optimization (SEO): SEO aims at improving a website’s visibility on Bing.