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How Brands Use Mystery Boxes to Increase Awareness and Sales Mystery boxes are popular in online games. They provide the chance to get rare items at a bargain cost. However, they have been accused of encouraging consumption and waste. Create boxes themed around the activities you enjoy, such as golfing, hiking or cooking. You can include items that avid fans will appreciate having. You can also include items related to a TV or celebrity show. They are an excellent way to test new produ