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Using Mystery Boxes to Build Customer Loyalty and Create Brand Awareness Mystery boxes can be an effective way to boost sales and generate buzz for your brand. However they can also be a risky strategy if not handled correctly. Make sure you have a clear plan in place prior to selling these products. The Mystery Box icebreaker encourages the participants to share their personal stories and experiences that relate to the items they choose from the box. It also helps to build empathy and strengthen interpersonal ski
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