https://scientific-programs.sc....ience/wiki/5_Reasons
Mystery Boxes - A New Way to Shop Mystery boxes are a fun method of introducing new products to customers. However, like any other marketing tactic, it is important to create a system that is transparent and fair. This includes establishing clear odds and ensuring the buyers their financial information. Participants' initial reactions to items in the mystery box can show their comfort level when stepping out of their comfort zones. They can also share personal experiences and stories t