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How Online Mystery Box Shopping Can Fuel Brand Loyalty Mystery box shopping taps into consumers seeking thrills. The combined value of the products often exceeds the cost of purchase. It gives customers an experience that is unique. Influencers and streamers increase the impact of this phenomenon by creating unboxing videos that drive clicks and engagement on platforms such as YouTube and TikTok. However, buyers need to be aware of how odds work before they can make a shrewd decision. Pla
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